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Top 6 Ideas for Marketing Your Plastic Surgery Practice Online To get new clients, plastic surgeons should market themselves on the internet. Plastic surgery marketing online includes strategies like social media, content marketing, and SEO. While you’re probably already using some of these strategies, it’s vital that you create a fully-fledged internet marketing strategy to make your practice successful. Here are 6 internet marketing tips for plastic surgery practices that could help expand your market and gain you more new patients via online searches. Use SEO An website is worthless unless it’s backed by solid SEO. An efficient internet SEO marketing plan involves attempts concentrated around your site. Innovative SEO for plastic surgeons includes methods like link building, keyword research, Meta tags, directory submission, content articles and writing sites, etc. These techniques will drive targeted local prospects to your website.
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As a cosmetic surgeon, having a website enhances your online reputation and ensures you’re easily available. When a visitor arrives at your website, they should see a high-quality site with good content that will make them want to visit your clinic in person. For your plastic surgery website design, be sure to use a professional web design firm, especially one that has extensive knowledge in building medical websites. Use social media One of the most economical and easiest ways to market your practice is through social media. It’s essential to begin with a site that outlines your services, gives testimonials and showcases your surgery skills through a collection of ‘before and after’ pictures. Also branch out into several other social networks. Guest blog on reputable plastic surgery websites. Create accounts on Google+, Facebook, Twitter and Pinterest, and link all these accounts to your site so people can easily find you. Do anything possible to reach prospective clients. Thus will strengthen your online presence, possibly leading to a thriving practice. Try referrals Referrals by satisfied clients is one of the proven and most-effective ways to gain new clients. To make sure clients leave your clinic happy, always be nice to them and provide them with as much comfort and care as possible. Promptly respond to their questions before and after treatment. Promote through online videos Videos are an extremely popular marketing avenue as many people nowadays prefer them over plain text. Videos have a stronger influence on the minds of potential clients than plain text, which may be less convincing. This boosts your chances of turning potential clients into actual clients. Do email marketing Email marketing offers the cheapest, fastest and easiest way to reach your existing clients. When sending emails, ensure they’re eye-catching, fun and informative, of course. You can list a few offers with a deadline to get your clients to respond immediately.