Important Metrics in a Law Firm Website.
Most law firms have employed the use of internet in their operations. Almost all law firms have their own websites where they market themselves. The aim of these websites is to convert the visitors into clients. This can be achieved by improving the appearance of the website. The plugins used also impact on how a website will perform. The conversion rate is directly proportional to the money earned by the law firm. There are ways in which a law firm can make their website to be effective.
There are various types of the law firms. There are the commercial law firms and those that deal with personal injuries. The factors that play major roles in the performance of a website are the same irrespective of the type of the law firm. It is important to identify the right metrics. The proper monitoring of these metrics put a law firm at a good position to compete with the other law firms. There are three most important metrics. The following is a description of these factors.
It is important to monitor the number of visitors on a website. This should always be done on a monthly basis. The design of the website is vital in determining the number of people visiting a website. There are certain factors that affect the number of visitors to a law firm website. Examples are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. Whenever there is a drop or a rise in the number of the visitors, the cause must be established. The marketing platform responsible for bringing most visitors should be identified. Whether is via search engines or social media sites.
The bounce rate is the other factor. Some visitors do not stay on a website for a substantial period. The visitors with the habit of only clicking on a single page on the website are responsible for the increase in the bounce rates. Pressing a back button on the browser, typing a different URL into a browser, and closing the tab or browser window are some of the activities that contribute to the high bounce rates. Causes of such a trend should be established. Analyzing this metric requires one to reduce the bounce rate every month.
Conversion rate is the other factor. The number of visitors converted into clients is all that the conversion rate is all about. Potential clients are the visitors who call or email the firm, those who fill the inquiry form and also those that download the free report or white paper.